ISTO. IN BERLIN
That's right. We opened doors to our Pop-Up store in Berlin, from 6 - 22 July 2023.
A temporary space dedicated to meeting our longtime customers & connect with this vibrant city. A few things feel better than being able to connect with long term friends of the brand, while meeting new ones along the way. We couldn't wait to have this opportunity, and even though it took some time and extra effort, the end result was so positive we can't stop thinking about the next steps.
We settled in Mitte, Mulackstraße 34. This iconic neighborhood, nestled at the heart of Berlin is home to art collections & exhibitions, great restaurants and lush fashion stores. Everything we're into.
The quirky design statements when walking around the city made us feel free. Almost like anything is possible here.
Apart from a handpicked selection of luxury everyday essentials, we thought other Portuguese products should be involved, so everyone could get a real feel of the Transparently Made in Portugal essence. This selection included paintings, artisanal artworks from Bordallo Pinheiro and culinary books about the best cuisine in the World: the Portuguese. Don't get us wrong, German sausages and Beer are closer to becoming our second favorite now.
We couldn't help bringing a bit of Portugal to this incredible adventure. So we decided to invite everyone along to celebrate in the way. Portuguese beer included, of course, as well as Pastéis de Nata - a typical egg custard tart pastry, dusted with cinnamon and sugar.
WHAT THE FUTURE
Now, you ask, what's next? London, Paris, New York?
These are certainly some very interesting options. Let's see what the future holds.
One thing is for sure: Berlin will always be a safe choice. We felt loved & welcomed, just like home. We can only express gratitude for the way we’ve been received in Berlin. What a ride.
Maybe it's time to pack our bags and open a permanent space. Who knows, one day.
RAMBLINGS ON LIFE AND RECEIVE 10% OFF YOUR FIRST ORDER