Transparently Made by ISTO.

This store represents our best effort on contributing to a more circular movement. It embodies the concepts of continuity and progression, championing sustainability as a core principle. Meet Beautiful Losers - our perfect imperfections. Where minor defects, past fit standards and out of collection items get a new chance.

But there's more to it. Upcycle, recycle, reuse... To further extend our products' lifespan and truly close the loop, for good, a much-anticipated and exciting development is coming soon to our store.

ADDRESS:
Rua Tenente Ferreira Durão 70, 1350-318 Lisboa (map)

OPENING HOURS:
Monday-Friday 11am - 7pm
Saturday 10am-6pm
Sunday closed

FESTIVE SEASON OPENING HOURS:
24/12, 31/12: 11am - 4pm
Closed on 25/12 and 01/01

CONTACT:
+351 914 035 702

Our Beautiful Losers store offers a curated selection of items that range from older fits and out-of-measurement pieces to product samples, items with slight imperfections or used in photo shoots, and discontinued designs. Apart from their unique stories, there's one thing they have in common: exceptional quality, unmatched craftsmanship, and a timeless design. This initiative extends the life of ISTO.'s garments without compromising on quality, all at a discounted rate. Everyone wins.

2020 brought us our second shop, in Campo de Ourique, one of the nicest residential neighborhoods in Lisbon, which also happens to be one of the coolest. While initially focused on showcasing our permanent collection, with a concept this unique, four years later, we thought it was time to bring Beautiful Losers out from behind the screen and into the real world. Now, anyone can see them up close, and take home a special, regenerated piece.

Campo de Ourique has been home to one of our stores for a few years now, and what a ride it has been. But this lovely neighborhood has much more to offer and we simply can't keep it to ourselves.