Quality over quantity - our mission since day one.
At ISTO., we’re not following trends. For us, everyday essentials should be the foundation of a Man's wardrobe today and in 30 years from now. That’s why we source the finest materials and work with factories with highest standards to develop timeless essentials.

Luckily, we get to live hours away from some of the leading textile manufacturers in the world.
And producing locally means we are able to develop strong relations with all our suppliers, as well as we have more control over the whole supply chain. All our products are made in Europe - 99% in Portugal - something we're proud of achieving.

For us, the way to sustainability goes beyond designing timeless everyday essentials. We believe that taking good care of our clothes is the most sustainable option to make them last a lifetime.
Our existence also relies on avoiding overconsumption and unsustainable practices at the expense of our planet that the fashion industry is all about.

So, we like to make sure everyone knows how to follow the care label instructions.

Our commitment to superb quality is an ongoing process: all products go though a rigorous quality control and wear-test. But this time... we took it extra seriously.
So, we decided to see by ourselves if our next Winter Jacket stands the test of time. Literally, we mean: if it could go through a Winter in the wild, then this Jacket is the real deal.
This extreme test was livestreamed 24/7 during Winter - just the way we like it: fully transparent.