Developing a superb Winter Jacket is no easy task. This time we took our quality control extra seriously. After endless brainstorming, we realized a good Winter Jacket is one that can go through severe Winter conditions.

So, we decided to see by ourselves if it stands the test of time. Literally, we mean: if it can go through a Winter in the wild, then this Jacket is the real deal.

For 91 days, this Jacket was hung in the middle of the woods, under good and bad weather, accessible to any wildlife, in the hands of nature only. The premise was simple: if this Jacket can take an extreme quality test and everything goes well, then for Winter 2024, it will be available for all.

The best part? We livestreamed the whole process 24/7 during the entire Winter season - just the way we like it: fully transparent.

Crafted with the finest MWool® (100% Recycled Wool) by Manteco, Italy’s pioneers in sustainable fabrics, and finished in Portugal, at Areal & Torres, our new Wool Coat is here: ready for everyday use, not just wilderness survival. With its elegant and classic design, durable construction, relaxed (but still sharp) fit, we like to call it an understated highly-sophisticated piece of Outerwear, perfect for everyday use with all the warmth needed for the cold months ahead.