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For seven years, we’ve made the deliberate choice to not do sales. From the very start, we built ISTO. on the belief that a permanent collection, produced with the highest possible quality and offered at a fair and transparent price, made discounts unnecessary. Over the last four years growth has brought new challenges and realities that we can no longer ignore. Inventory levels have grown to be unsustainable, locking capital in excess stock and limiting our ability to invest in new ideas and better products.