A BRIEF HISTORY
OF CHINOS

Few garments have navigated the spectrum of utility and style quite like Chinos. From their pragmatic military roots to becoming a cornerstone of modern wardrobes, Chinos tell a story of evolution, adaptation, and timeless appeal. The origins trace back to the mid-19th century, when British and French military forces sought practical and durable trousers for their troops stationed in hot climates. Made from a lightweight cotton twill weave, these trousers were tough, breathable, and, importantly, easy to dye.

The name “Chinos” is said to come from the Spanish word for “Chinese”, a nod to the Chinese mills that produced the fabric for the Spanish-American War. By the early 20th century, Chinos had made their way from barracks to college campuses. American servicemen returning from World War II brought their military-issued Chinos home, sparking their adoption as a casual, preppy staple. Thanks to their simple design and neutral tones, Chinos seamlessly transitioned from the battlefield to become a versatile piece in civilian style.

At ISTO., we’re big fans of classics — but only when they’re done right. Our take on Chinos keeps the garment’s heritage in mind while refining it for today’s wearers. Here’s how:

1. Fabric: Crafted from 100% Organic Cotton, they maintain their required durability while being soft, breathable, and organically-made.
2. Tailored Fit: We’ve tweaked the cut to strike the perfect balance between structure and comfort, with a straight-leg sophistication that works equally well on various occasions.
3. Details: From reinforced stitching to corozo buttons, every element is thoughtfully designed. The minimal branding lets the quality speak for itself.
4. Timeless Colors: Choose between Navy, Khaki, Olive Green, and more — shades that ensure they remain a staple in your wardrobe for years to come.

Chinos have survived countless fashion cycles for a reason: they’re adaptable. We believe in creating essentials that stand the test of time, both in quality and design. Our Chinos perfectly represent that — an everyday classic made for the modern Man.


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