Fashion is a complex industry - we all know it. But finding innovative ways to minimize waste and maximize resources is the only way forward.

We're embracing a new era where innovation meets environmental responsibility. Get to know our Deadstock Series: an initiative built from our commitment towards a greener, more sustainable future.

No stock goes to waste, that's the approach going forward.

Sometimes, treasure is hiding in plain sight.
It all started with a visit to the Diniz & Cruz factory, where we stumbled upon rolls of deadstock fabric – we're talking ultra-premium textiles. Leftover, unused, and unable to be part of traditional production due to their small quantities. But we saw potential. Some rolls were just 5 meters, others closer to 40, too little for large-scale production but perfect for us.

That's the story of how the Deadstock Blazers were born. Seven unique blazers, each crafted from different deadstock Wool and a mix of Wool & Cashmere from Italy. All in limited quantities. Once they're gone, they're gone forever.

Same top-notch craftsmanship, comfort, and timeless style as our previous Checked Flannels — but now with a fresh twist.

We’ve teamed up with our friends at Somelos, in Portugal, to pull out deadstock fabric and designed new pockets to add a touch of novelty to the Flannel collection. The result? Around 150 meters of a beautiful checked fabric saved.