Fashion is a complex industry - we all know it. But finding innovative ways to minimize waste and maximize resources is the only way forward.

We're embracing a new era where innovation meets environmental responsibility. Get to know our Deadstock Series: an initiative built from our commitment towards a greener, more sustainable future.

No stock goes to waste, that's the approach going forward.

This year, we uncovered beautiful, unused fabrics, and gave them a second life in the form of some people's favorites (us included): Blazers and Flannel Shirts. As exclusive as it gets, investing in a deadstock piece means a unique, special, unrepeated product is what you’ll get delivered to your door.

Turns out, less can really be more – for our planet, customers and business. Why?

Take the example of our Flannel Shirt.

Waiving the yarn production phase by using deadstock fabrics avoids the environmental impact of producing a new fabric, with savings in both water consumption and CO2 emissions.

It’s that powerful.

Investing in a deadstock piece means a unique, special product is what you’ll get delivered to your door.

Plus, it is non-repeatable. As exclusive as it gets.

It also represents less costs: savings in the fabric confection and by not having minimum order requirements. We only produce what’s available. No more.

And once it’s gone, it’s gone for good.

Sometimes, treasure is hiding in plain sight.
It all started with a visit to the Diniz & Cruz factory, where we stumbled upon rolls of deadstock fabric – we're talking ultra-premium textiles. Leftover, unused, and unable to be part of traditional production due to their small quantities. But we saw potential. Some rolls were just 5 meters, others closer to 40, too little for large-scale production but perfect for us.

That's the story of how the Deadstock Blazers were born. Seven unique blazers, each crafted from different deadstock Wool and a mix of Wool & Cashmere from Italy. All in limited quantities. Once they're gone, they're gone forever.

Same top-notch craftsmanship, comfort, and timeless style as our previous Checked Flannels — but now with a fresh twist.

We’ve teamed up with our friends at Somelos, in Portugal, to pull out deadstock fabric and designed new pockets to add a touch of novelty to the Flannel collection. The result? Around 150 meters of a beautiful checked fabric saved.