Blue Jeans, White Shirt. No matter which trends come and go, the truth is there is nothing more essential than these two pieces. Almost everyone owns a pair of Jeans and brands all over the world have designed their own version of this iconic garment.

Back to some hundreds of years before, Denim Jeans were first worn by manual laborers in Genoa, Italy, but they gained widespread popularity during the gold rush in 1873 when miners required highly durable clothing. The first pair of rivet-reinforced Denim Jeans was produced by a local tailor from Nevada that later joined forces with Levi Strauss to mass-produce these sturdy work Jeans.

Throughout the late 1800s and early 1900s, Denim Jeans gradually shifted from their original purpose as work attire to becoming a cultural symbol of independence and making a fashion statement within numerous political movements and subcultures. From the hippie movement in the 1960s to punk rock in the 1970s and Hip-Hop in the 1990s, Denim Jeans and their expanding variations began to permeate all aspects of life and completely transform the way we dress.

After countless benchmarking sessions, prototyping and two years in development to achieve the final perfect pair of Blue Jeans, after having already launched our Everyday Denim in Undyed & Washed Black, we got the wash just right and struck the perfect balance between a worn-in and a classic feel. A classic five-pocket pair of Jeans, with 5 button fly and an ISTO. back tab made up with recycled jakron. 

Cut from a sturdy, luxurious 13 Oz quality from leading Italian denim supplier Candiani, our Blue Denim Jeans are made of a mix of Organic (76%) and Post-consumer Recycled (24%) Cotton, using substantially less chemicals and water. Then, our factory in Portugal takes over the production with their usual process:
Wash. Cut. Make. Trim. Repeat.

It's an undeniable fact that these Jeans will live in your wardrobe for decades. And there's something about them that will make you want to wear them with every outfit you put together. But you can also keep it simple. Just put on our Blue Denim Jeans, paired with our Classic T-Shirt, Vegetable Tanned Belt and a Cotton Sweater... and boom. There you have it. The ultimate outfit for the modern man.