MINERAL-DYEING:
NATURE'S PALETTE
At ISTO., we believe in creating garments that not only look good but also do good. Our mineral-dyed line-up is an embodiment of this philosophy, combining timeless design with a more conscious approach to textile dyeing. The mineral dyeing process uses pigments derived from natural earth minerals, made of organic molecules and natural fats that create rich, subtle tones that feel as authentic as they look. This process is kinder to the planet compared to conventional chemical dyes. Why?
We all know it: textile dyeing is one of the most resource-intensive processes in fashion, often requiring vast amounts of water and releasing toxic byproducts into the environment. By using natural pigments, the mineral dyeing process ensures reduced water consumption, vital in a world where water scarcity is a growing concern, and avoids the use of toxic chemicals, making the effluent safer for disposal, minimizing ecological harm. Not to mention the beautiful color results that stand the test of time. The natural variations in the dye create unique shades, giving each piece a one-of-a-kind character.
THE MINERAL WAY OF DYEING
RAMBLINGS ON LIFE AND RECEIVE 10% OFF YOUR FIRST ORDER