This year marks a relentless commitment to perfection that stands the test of time.
Why? Because we believe in delivering nothing short of exceptional long-lasting quality.
How? Before each launch, our products will undergo rigorous testing and quality control.

Our journey unfolds internationally — the main goal since day one. We're planting our roots in Berlin and Haarlem permanently and weaving experiences into key European locations. Exciting.

We're going for a robust winter selection, with classic outerwear pieces that meet our clients' needs (and weather-proof, surely); smart casual pieces, and some upgraded beach essentials, including new product categories. Besides, we're fully focused on low-impact natural and earth dyes. A total of 12 new product launches with which everyone wins.

In our pursuit of traceability, 2024 sets the bar higher. We aim to know 90% of the origin of all our products with certified proof. That's our commitment to accountability and sustainability.

Our greatest asset is our people — the driving force behind any success. We'll thrive in a new office, warehouse & studio, designed to inspire creativity, collaboration, and innovation.
We are also growing our people's benefits (WIP with providers).

The aim is to close the loop as much as possible. That's why we're focused on understanding garments' afterlife and providing alternatives: repair, second-hand, recycling, and so on.

We pledge to be more than a brand, but rather a movement that challenges the industry norms and redefines what really means to be fully transparent in the fashion world. And further.

We're igniting connections through events, programs, collabs... in short, expect more initiatives that will surely bring us closer.