OUR HOME IN PORTO
The north of Portugal has always been a part of our journey. Before our Porto store, before anything is stocked on the shelves, it's where our clothes are made. Factories, hands and the backbone of everything we do.
It took us a minute to properly move in.
In one of Porto's most traditional neighbourhoods, a few steps from Estação de São Bento and Rua de Santa Catarina, lies our Porto store.
A store is a second home of a brand, an extension of ISTO. And we believe ISTO. to bring some of the best Portugal has.
Our store deserved the same love. So we brought in James to design the space, alongside Felipa Almeida to give it something more lasting.
Felipa works with objects, material culture, and the history of Portuguese craft, turning that research into collaborations with artists and artisans.
For the store, she commissioned a series of ceramic plates, each carrying a traditional Portuguese saying, reworked to hide our name inside it. ISTO., said the way this country has always said things.
The store also wouldn’t have been possible without James Mills’ help. His guidance, experience, and impeccable taste are just some of the benefits of working with him.
One thing that especially stood out to us was his calmness when we were confronted with the chaos of an approaching deadline.
What a blessing. Thank you, James.
