Price transparency: our core principle since day one. But what does it really mean? Today, we're peeling back the layers on our Classic T-Shirt's true cost.

LABOR: Producing in Portugal does not only come with a high-quality check but also means everyone involved in the production of our T-shirts is paid ethically.

LOGISTICS: This covers storage, handling, and distribution, ensuring your T-shirt arrives in perfect condition.

FABRICS: Only the best 100% Organic Cotton Jersey. This cost reflects our investment in premium fabrics that last.

LABELS: Even the smallest details matter. Our labels provide essential information without compromising on quality and sustainability.

We take pride in every step, from sourcing materials to delivering the final product. While the material costs are clear as day and live on our website, let's not forget the extra expenses that keep us delivering exceptional everyday essentials that stand the test of time: staff, utilities, office, research & design.

Now, after 7 years since our inception and launch of our first ever T-Shirt...
do you know how much an ISTO. T-Shirt costs?