Having a permanent collection with a timeless product assortment is the foundation of ISTO. since day one. Every piece is crafted to embody long-lasting quality, endless utility, and with a high respect for all resources invested in its creation. Because our garments don't come and go every other season, we've developed the Product Pyramid: a framework that helps understand where everything stands in your wardrobe, and ultimately encourage everyone to buy more consciously.

The cornerstone for any wardrobe, any month, any year. From a Classic T-shirt to a pair of Denim Jeans, we have meticulously curated a selection of indispensable pieces that every Man's wardrobe should embrace.

Our Seasonal Staples represent refined iterations of our classics, crafted from materials designed to adapt to seasonal transitions, like Linen or Merino Wool. But despite the nature of seasons, these staples stand resilient against the ever-shifting currents of cyclical trends.

Need to elevate the everyday attire or add an additional layer to beat the cold? Building items are designed to seamlessly layer or interchange with essentials throughout the entire year.

The garments that add a special touch to any personality and make sure your wardrobe transcends monotony. Their power is to transform any capsule wardrobe into a reflection of each and everyone's unique style.