Denim is a super strong cotton twill weave that got quite famous for being used in Blue Jeans.

Traditionally a not-so-clean product given the amount of water it consumes, we try to overcome that issue by working with two top-notch Denim factories (Candiani - Italy - Troficolor in Portugal).

We have also decided to work with 100% organic cotton denim until now (no elastane), but as I'm writing this our Production Team is developing a new pair of Jeans that combines Organic Cotton with post-consumer Recycled Cotton.

Fun fact we've read online: "Denim was first produced in the city of Nîmes in France, and was originally called the serge de Nîmes. The word denim is an English colloquialism of the French term: de nim.”

We believe that being sustainable requires having a transparent supply chain and knowing in detail the whole story behind our staples along their production process.

So we map our chain and share it with everyone as a commitment to improving the conditions and contributing to a better way of doing fashion.

- Preferably wash by hand, using cold or lukewarm water. Treat any stains before washing the full piece.
- Remove from the washing machine as soon as the programme finishes to avoid creasing.
- Air dry in the inside out, preferably with lower direct exposure to the sun.
- Before washing it, take a moment to reflect if you can skip it and just air dry it.
- Use a gentle brush to take out any dirt or dust.

In our Care Guide we share how to wash, dry and care your garments in the best way to make it last longer