EVERYDAY DENIM Denim ISTO.

ABOUT OUR FABRICS


DENIM

Denim is a super strong cotton twill weave that got quite famous for being used in Blue Jeans.

Traditionally a not-so-clean product given the amount of water it consumes, we try to overcome that issue by working with two top-notch Denim factories (Candiani - Italy - Troficolor in Portugal).

We have also decided to work with 100% organic cotton denim until now (no elastane), but as I'm writing this our Production Team is developing a new pair of Jeans that combines Organic Cotton with post-consumer Recycled Cotton.

Fun fact we've read online: "Denim was first produced in the city of Nîmes in France, and was originally called the serge de Nîmes. The word denim is an English colloquialism of the French term: de nim.”

WHERE OUR FABRICS ARE MADE


TRANSPARENCY

We believe that being sustainable requires having a transparent supply chain and knowing in detail the whole story behind our staples along their production process.

So we map our chain and share it with everyone as a commitment to improving the conditions and contributing to a better way of doing fashion.


MAKE IT LAST LONGER

We chose our materials carefully in order to have the lowest environmental and social impact & the best product for you to use.

However, it is equally important to make the right after-care decisions in order to extend the life of your product and keep its quality over time

MAKE IT LAST LONGER - TIP 1


TAKING CARE OF DENIM GARMENTS

- Preferably wash by hand, using cold or lukewarm water. Treat any stains before washing the full piece.
- Remove from the washing machine as soon as the programme finishes to avoid creasing.
- Air dry in the inside out, preferably with lower direct exposure to the sun.
- Before washing it, take a moment to reflect if you can skip it and just air dry it.
- Use a gentle brush to take out any dirt or dust.

MAKE IT LAST LONGER - TIP 2


GARMENTS
CARE GUIDE

In our Care Guide we share how to wash, dry and care your garments in the best way to make it last longer


OUR DENIM GARMENTS

Check our products made with Denim
Translation missing: en.products.product.price.regular_price €128.00
Translation missing: en.products.product.price.sale_price €128.00 Translation missing: en.products.product.price.regular_price
Washed Black
Washed Black
Blue
Blue
Undyed
Undyed
Translation missing: en.products.product.price.regular_price €128.00
Translation missing: en.products.product.price.sale_price €128.00 Translation missing: en.products.product.price.regular_price
Blue
Blue
Washed Black
Washed Black
Undyed
Undyed
Translation missing: en.products.product.price.regular_price €128.00
Translation missing: en.products.product.price.sale_price €128.00 Translation missing: en.products.product.price.regular_price
Undyed
Undyed
Washed Black
Washed Black
Blue
Blue
Translation missing: en.products.product.price.regular_price €179.00
Translation missing: en.products.product.price.sale_price €179.00 Translation missing: en.products.product.price.regular_price
Undyed
Undyed
Blue
Blue
NEW ARRIVAL
Translation missing: en.products.product.price.regular_price €179.00
Translation missing: en.products.product.price.sale_price €179.00 Translation missing: en.products.product.price.regular_price
Blue
Blue
Undyed
Undyed

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ISTO.
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