Being a relatively small-sized and recent fashion brand inevitably makes us question our actions and contributions to a more sustainable future.
One thing is for sure: there is an interesting sustainable loop and relationship between top-tier everyday essentials, product care, durability and, in the end, sustainability.

Follow our line of thought:

The first thing to do is downsize your life. And focus on having only what is truly necessary - the core everyday essentials. Downsizing isn't just about having less; it's about gaining more of what truly matters.

When you have fewer things, you tend to take better care of them. Garment care is key. And when you take better care of your things, they will last longer, and won't have the mentality to buy, discard, and contribute to the cycle of consumerism.

We're not here to be condescending, but rather to empower and promote a more sustainable lifestyle. Let's follow a virtuous cycle, and have complete control over our lives and choices. One step at a time.