For seven years, we’ve made the deliberate choice to not do sales. From the very start, we built ISTO. on the belief that a permanent collection, produced with the highest possible quality and offered at a fair and transparent price, made discounts unnecessary. This has shaped our culture, pricing integrity, and relationship with customers.

Over the last four years, however, growth has brought new challenges and realities that we can no longer ignore. Inventory levels have grown to be unsustainable, with certain products rotating slower than anticipated. This means that a lot of capital is locked in excess stock, limiting our ability to invest in new ideas and better products.

As a result, we’re introducing our first-ever sale: deliberate, responsible and transparent, born out of a need for balance and clarity. The main goal is to repair stock health, and, in return, free up resources to reinvest in better products and innovation. This is meant to be a responsible and transparent reset, not a habit.

This isn’t a permanent discount strategy or a desperate sale, and it is not a break with our values. It’s a commitment to quality, fairness and long-term thinking, by choosing to adapt responsibly today, and guarantee we’ll still be here to deliver the best products tomorrow.

Starting today and until March 15th, find an extended Archive selection online and in store.
Still the same extraordinary quality, unmatched craftsmanship, and timeless design that you know and love.

ISTO. Team