Thinking of upgrading your everyday wardrobe?
Here are 5 questions you should ask yourself:

1. Where is it sourced?

It starts with knowing its roots — because our clothes shouldn't cost the Earth. The more local the production is, the better.

2. Is it timeless?

Trends come and go, and we’re not (and have never been) here for that. Our collection is designed to transcend seasons, year after year.

3. Is it versatile?

Make sure it’s not a one-off purchase, to be worn for just an occasion. Invest in high-quality clothes that can be worn time and time again.

4. Will it last?

Our garments are made to withstand the test of time. How? Rigorous quality controls and a product development process that includes ongoing prototyping to make sure the quality is just where it needs to be.

5. Is it an essential?

A combination of the above will tell you. Timeless design, locally-made, versatile and long-lasting. Ensuring every piece is not just worn, but cherished.