Another year, another full week of showing everything that goes behind the curtains: from the impact of our products to the costs you don’t often see, the feedback we need to tackle and the next big upgrade on our quality control.
Welcome.

Spoiler alert: it’s going to be refreshingly, unashamedly transparent.

We kick things off by breaking down the impact of deadstock productions. This year, we uncovered beautiful, unused fabrics, and gave them a second life in the form of some people's favorites (us included): Blazers and Flannel Shirts.

Turns out, less can really be more – for our planet, customers and business. Why?

There’s never any guesswork — what you see is exactly what you get. For years, we've laid it all out, sharing every number behind our products. Seems like that never gets out of fashion.

Find out how salaries, marketing, rent and other expenses count when marking our prices.

Ever wondered how we make sure our clothes stand up to the test? Well, here’s a hint: it could soon involve you.

We’re looking for wear-testers, and we’re asking the ultimate experts: real people doing real-life stuff

The task: test our products in development, wear them on your everyday life and pass your feedback. When the product is launched, you’ll get it for free.

Keeping it real: we know nobody’s perfect, and neither are we. Here’s to calling out the not-so-great moments. But this time, our clients at the center of the stage. Meet our worst reviews and get to know what we've done to tackle the issues presented.